![]() When cutting off content and page elements, consider how much of that element will be on screen and whether it’s enough to communicate value and function. Not all applications of the principle of closure are effective. Ensure that Segmented Elements Communicate the Whole Headspace faced the illusion of completeness because the information above the fold appeared complete. This design could be improved by displaying a segmented element (like half of the subsequent See all recent button) to communicate additional content is below. This technique works well for contexts with predictable viewport sizes, but is much more difficult to implement for when there is a wide range of possible window sizes.įor example, the Sleep page in Headspace, a meditation app, appears complete, even though there are several other meditation offerings below the fold. Applying the principle of closure to prevent the illusion of completeness means segmenting page elements above the fold so that they appear incomplete and encourage interaction (scrolling or swiping). If, on the other hand, the page appears complete to users, we run into the so-called illusion of completeness. Lucid’s segmented objects indicated that additional content existed beyond the vertical fold and invited users to discover it by swiping horizontally. Even though users may not be able to guess the exact details of the partially displayed item, the incomplete item signals to them that there are more items beyond the vertical fold and that they should swipe to reach them. Many carousel designs take advantage of the principle of closure when they show only parts of an item in the carousel. Apply the Principle of Closure to Signal Additional Contentĭesigners can use the principle of closure to 1) indicate that additional content exists, and 2) encourage interaction with said content. If users don’t understand what the icon means, it doesn’t matter that it’s minimalist or aesthetically pleasing. While using the principle of closure may simplify the visual complexity of your icons, you must still test whether users understand what the icons represents and augment the icons with clear labels. Despite the incomplete shape, we can easily fill in the blanks. The icon depicts a circle overlaid on an object that our minds perceive as a square. Google Slides’ shape icon uses the principle of closure. The icon communicates function through a minimalist visual design. ![]() However, icons serve as another vehicle for the principle of closure.įor example, Google Slides applied the principle of closure to one of its icons. Most user-experience practitioners do not have much control over our company’s logo design. The design suggests a baseball player prepared to swing at an approaching ball. Major League Baseball applied the principle of closure to its logo design. The logo for Public Broadcasting Service (PBS) applied the principle of closure to communicate 3 heads (2 in positive space and 1 in negative space). The shapes and objects depicted are recognizable (faces and baseball player respectively) and though each could be depicted with greater visual complexity, the application of the principle of closure creates simple yet interesting designs. In each of these examples, our minds fill in the blanks to perceive complete shapes. For instance, Public Broadcasting Service (PBS) and Major League Baseball both apply the principle of closure to their logo design. This principle is commonly implemented in logo design. This principle is frequently associated with logo design, but it can influence other visual-design decisions related to icons and various page elements. The principle of closure describes our tendency to perceive segmented visual elements as complete or whole objects, even when we’re missing information. Ensure that Segmented Elements Communicate the Whole.Apply the Principle of Closure to Signal Additional Content.
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