I never want ANY of my customers to feel intimidated by the pricing. There was an interesting article in Art Business News back in April regarding how young people were treated when looking at or attempting to purchase art. All framing doesn't need custom attention. Another thing, some of the people that have purchased the r/m's, have been back in for custom work when a project was important. I carry MTS r/m's from 8 x 10 up to 20 x 24. Lots to think about.Īs Ellen replied above, I never like to disappoint a customer that can't afford custom framing. There is nothing wrong with handling this type of merchandise, as long as you feel it would be profitable. You have to sell an awful lot of merchandise to warrant this type of product in your store, do you have the foot traffic? What if one of your employees gives that customer a 10% discount, your four dollars just got turned into two dollars. Then there is the time spent on the sale itself, " could you hold my poster up in front of the frame and let me think about how it looks?" Do you really want to spend the time to make an extra four dollars, or would you be better off sending them to Hobby Lobby or some such place? Is the floor space you are renting to display that item worth that to you? Can you make more money using it for something else? Either way, you are still going to have to pay rent on the space. There are people out there that think $39.95 is way too much money to spend on a poster, do you want to try and get them with a $19.95 ready made frame? After shipping, pricing and displaying, you should net about $4.00 profit on that $19.95 sale. Myself I think you should try to satisfy as many of your customers as you can, with in reason. That fellow that started Wall mart thought so, seems to be working so far. You can't be all things to all people, but you can sure try. It should be a tailored product targeted to fill the specific deficiency, not a blanket approach. It starts with buying effectively, marketing effectively and accepting what will sell is what you should carry. There are many great, high margin opportunities to offer exactly what you think might be needed. If that were true, then we ought to all be selling securities or life insurance. One of the great myths we see repeated is that we can upsell our way to success. It is infinitely easier to adapt to your market than to expect your market to adapt to you. I don't want to get into debate on your site selection.īut, if a lot of people are looking for just such a product, then you would wise to offer what they want. I think it comes down to the possibilty/probability of losing a slae in a markt where just such price impression is a major factor. If you can't, you need to develo somewy to do it. If you do offer this type of line, can you effectively track the sales of the impacted lines? If you can, the decision will be self-evident. Since, we don't have the statistical data to tell you if it will be a mistake or not, you might try and monitor the following:ĭo you have many walkouts? If it is higher than you want, you would wise to adapt to your clients needs. This is a classic example of understanding your market. Thoughts? Experiences? Sorry if this wasn't worded too clearly or if it has been addressed elsewhere. Obviously, you don't like to lose any sale, but I wonder if it actually cuts more against us in the long run. Unfortunately, I also sometimes feel it makes it too easy for some of my employees to give in to customer price complaints and do the same. More specifically- we have been carrying fairly inexpensive aluminum frames with acrylic glazing in the standard poster sizes above 11x14 and up to 24x36.Īre we cutting our own throat by doing so? We are in a college area, so there is a market for frames into which to slip posters, but I sometimes feel that carrying them makes it too easy for the customer to "cheap out" and have us cut a mat (if necessary) and slip it into a poster frame if it is something that would otherwise be custom done (and it is a fairly affluent area). It is whether to carry larger-size readymade frames. Really a great resource! I am still a relatively new owner of a custom framing business (we also do photo work).Īs for my question. First time poster to the board, but have been reading for some time.
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